Subaru gay pride

Subarus are for the Gays

Durable, rugged and practical — a Subaru is a trusty companion on the road. But tucked beneath its hood lies a not-so-secret identity; it has get a certified lesbian icon.

With a special place in the hearts (and garages) of lesbian drivers, Subarus are sparking conversations around the intersections of identity, visibility and targeted marketing.

“I trust lesbians and lesbians trust Subarus,” said Jillian Wilson, a junior Visual Communication Design major at Kent State.

When purchasing any car, reliability, practicality and aesthetics can be deciding factors. Michelle Eisen, a Print Media and Photography MFA Candidate at Kent State, purchased a Subaru Forester with her partner in for these reasons.

“We wanted something reliable, spacious and feminine,” said Eisen. “A lot of cars at the second were harsh looking; there were a lot of hard edges and sharp lines. The Forester stood out because of its softness.”

Subarus are not only accepted for their looks and practicality – their connection to the lesbian community is strategic and calculated, dati

The Daily Dave

Not everyone bursts out of the closet. Some take their moment, send subtle signals, test the waters, and — when they feel they&#;re ready — vault to the top of the parade.

That&#;s what Subaru did.

In the early ’90s, Subaru began winking at lesbian ride buyers. The messages were coded so carefully that they would go over a straight person&#;s head. But lesbians, and the LGBTQ community as a whole, knew exactly what was going on.

It was love sneaking a game of footsie under the dinner table.

This is part of my Gayskool project:
A new LGBTQ-themed post every sunlight for Pride month.

Subtext Is Everything

Today, the clues will come across obvious, even to many straight people. At the period, though, they were cleverly hidden in plain sight.

Here are a few examples.

She Was a Swift Machine, She Kept Her Motor Wash, She Was the Best Damn Gal That I Ever Seen

First, a swift ad that, depending on your show of view, either pokes fun at or perpetuates queer woman stereotypes.

You&#;re On The Right Track Infant &#;

While everyone was embroiled in the nature vs. nurture deb

ANNOUNCING: BE THE LOVE, VOLUNTEER! CAMPAIGN TO LAUNCH IN CONJUNCTION WITH LGBTQ+ Identity festival MONTH

The Rainbow Flag has become a global symbol of equality, inclusivity and Pride, and a signifier of June’s month-long celebration for members of the LGBTQ+ community, its allies and corporate supporters. For nearly 30 years, Subaru of America has proudly shown its support of the community with cause-related initiatives, media campaigns and charitable support. This June, the automaker – one of the first in its industry to involve LGBTQ+ employees in its non-discrimination policies – is helping to launch a new initiative with a mission to transcend Movement into something more than a succession of parades and rainbow-colored merchandise.

WHAT:Announcing the Be the Love. Volunteer! campaign, designed to aide cultivate volunteers for health and social service organizations that are licensees of Dining Out For Life®, the foodie fundraiser which Subaru has sponsored since

Here is how it works: Access a website through a unique QR code and be individual

Request a Demo

How an Ad Campaign Made Lesbians Decline in Love with Subaru

Subaru’s marketing strategy had just died in a fit of irony.

It was the mid s, and sales of Subaru cars were in decline. To opposite the company’s fortunes, Subaru of America had created its first luxury car—even though the small automaker was known for plain but dependable cars—and hired a trendy advertising agency to introduce it to the public.

The new approach had fallen flat when the ad men took irony too far: One ad touted the unused sports car’s top speed of MPH, then asked, “How important is that, with extended urban gridlock, gas at $ a gallon and highways complete of patrolmen?&#;

After firing the hip ad agency, Subaru of America changed its approach. Rather than contend directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to refund to its old emphasize on marketing Subaru cars to niche groups—like outdoorsy types who liked that Subaru cars could deal with dirt roads.

This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that le